Build to Learn. Build to Share. The Story Behind Joe Speaking
Yesterday at Shopify #BuilderSundays during Toronto Tech Week, I shared the story behind Joe Speaking.
Published: 2026-06-01

Yesterday at Shopify #BuilderSundays during Toronto Tech Week, I shared the story behind Joe Speaking.
Ten years ago, I never thought I would stand in front of a room in Canada and give a talk about English.
The product started with a personal problem. I needed to improve my speaking for immigration and standardized tests. I had built an IELTS Speaking GPT with 100,000 conversations, and that gave me a clear view of the market. But I wanted something more natural, closer to a real speaking test.
So I built Joe Speaking.
It is not just a product demo. It is my own learning path becoming a tool I can use in real life and share with others.
Build something useful. Use it in real life. Share it with others. This is a new way of learning!